Sell Yourself with Your Resume
February 17, 2009
In this tough economy, the job market is competitive as ever. In the past few months alone, 65,000 people lost their jobs in the advertising industry. That doesn’t sound too promising as a student about to graduate in a few months. And while I’m scrambling to find job openings, I’m willing to do anything to make myself as marketable as possible to employees.
Ad Age writer and president of JobBound, Brad Karsh offers some advice on amping up your resume to stand out in a sea of applicants. His main point is tailoring. Just like advertisers target and tailor campaigns to best communicate with their audience, we should do the same with our resume. It’s not just a piece of paper with our credentials, but an ad to sell ourselves to potential employers.
Check out the full article here. Here are a couple more articles with some resume pointers from Dumb Little Man and squawkfox.
[Image via Monster.com]
P.S. I attended a workshop with Brad Karsh last summer as part of the AAAA Multicultural Advertising Inter Program, and he had a great presentation on career advice geared towards those entering the advertising industry. He’s really cool
Facebook Lexicon Tracks Wall Words
February 11, 2009
So I just came across this today because apparently my friend Randy is a fan of this feature: Facebook Lexicon. Maybe its been a around for a bit, but it’s a new discovery to me. I think this is a great tool for advertisers especially media planners who can track trends in keywords during different time periods. Facebook has a newer version in the works, but only a select list of keywords are available for showing off some of the new features. I think this could serve as a good starting point for media planners.
Filipinos Big on Stars
February 10, 2009
It’s not common to come across an Ad Age article talking about the ad industry in the Philippines, so being a first-generation Filipino-American, this article caught my eye. Roger Pe mentions how six out of every 10 commericals found in the Philippines use some sort of celebrity endorsement, and most of the time, it’s a movie star.
Pe explains that while using bright stars is a great way to gain attention and boost sales, it may not be the best strategy for brands in the long run. As stars burn out and get old, brands that depend on their celebrity status can die with them.
[Via Ad Age]
